How to enable LiveOps on post-purchase screen

Linkouts are not free: Including in the US, Google and Apple are fighting tooth and nail to impose fees on external purchases to protect their revenue streams. For instance, Google charges up to a 20% commission on purchases made within 24 hours of a user following an external payment link. Similarly, Apple imposes a 15% commission on website sales initiated within 7 days of an end user tapping an out-of-app link. If users stick exclusively to linkout payments directly from the app, publisher margins will continuously be undercut by these fees with no way out.
Out-of-app loyalty means long-term profitability: Converting purchasers from in-app to webstore should be the ultimate goal. Publishers can use elements on the Coda Links success page to convert users into direct webstore customers, which makes the long-term cost per transaction significantly lower. When users build a habit of going directly to out-of-app channels like a webstore, they bypass the in-app link altogether. These direct visits make their future purchases completely out-of-reach for the app platforms, meaning all fee savings will go straight to the publisher's bottom line.

Learn how to activate various LiveOps mechanisms on your store: Commerce LiveOps

Last updated 5 months ago

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