> For the complete documentation index, see [llms.txt](https://docs.coda.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coda.co/coda-links/overview.md).

# Overview

Recent changes in Apple and Google’s guidelines in US, Japan, Brazil, and the EEA in 2025 and 2026 have made it possible for an App Store or Google Play distributed app to **include links to external web destinations**. This means in some regions, you can seamlessly link your users from in-app stores to complete their purchases on external websites, and unlock **lower fees**.

{% hint style="info" %}
Explore our resources on Apple and Google's region-specific regulations for external links:

* [Apple's Requirements for Linkout-Enabled Regions](/coda-links/overview/apples-requirements-for-linkout-enabled-regions.md)
* [Google's Requirements for Linkout-Enabled Regions](/coda-links/overview/googles-requirements-for-linkout-enabled-regions.md)
  {% endhint %}

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><h4><mark style="color:$primary;"><strong>Boost your profits and navigate platform changes seamlessly with Coda Links</strong></mark></h4></td><td>Direct your users to a secure, branded web checkout for a streamlined experience. Whether selling coin packs, character skins, or bundles, our conversion-optimized checkout pages have you covered.</td></tr><tr><td><h4><mark style="color:$primary;"><strong>Turn Link-Outs into Out-of-App Loyalty</strong></mark></h4></td><td>When paired with <a href="/pages/A1ZPIhbqIF6IT6quQSd3">Coda Webstore LiveOps,</a> Coda Links include a <strong>powerful post-purchase funnel</strong>. Capture players in your out-of-app ecosystem, and make sure they return to your most profitable channels again and again!</td></tr></tbody></table>

As your MOR, Coda also takes care of all the behind-the-scenes payment operation responsibilities, previously covered by Apple & Google:

* **Tax Handling:** Calculates, collects, and remits sales taxes (e.g., VAT, GST) in various jurisdictions.
* **Compliance:** Ensures adherence to financial regulations and standards like PCI DSS.
* **Payment Settlement:** Manages the collection and disbursement of funds from customers.
* **Fraud Mitigation:** Implements measures to detect and prevent fraudulent transactions.
* **Customer Service:** Handles incoming support requests

## Technical Implementation Options

Choose one of the following integration paths to deploy Coda Links in your applications:

<table data-card-size="large" data-view="cards"><thead><tr><th align="center"></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td align="center"><h4><a href="/pages/Md4S42mNVqujKkcpwNzd"><strong>Link users to Coda-hosted Payment Page</strong></a></h4></td><td>Sign up on Coda Portal &#x26; activate a Codapay API key. Then, call our Payment API to generate unique checkout URL, which brings your user to a secure web checkout page hosted by Coda.</td><td data-object-fit="contain"><a href="/files/cb2O2DplahFEf9Lda3sW">/files/cb2O2DplahFEf9Lda3sW</a></td></tr><tr><td align="center"><h4><a href="/pages/UH4JfvzZdRkFaoBTLyRs"><strong>Link users to a Coda-powered Webstore</strong></a></h4></td><td>Setup and publish a Coda Webstore. Then use a parameterized URL to bring users to the Webstore's express checkout page.</td><td data-object-fit="contain"><a href="/files/brgHVRBbnhk7uxKoCFtI">/files/brgHVRBbnhk7uxKoCFtI</a></td></tr></tbody></table>

### Key Differences

<table data-full-width="false"><thead><tr><th width="135.984375"></th><th width="327.42578125">Link users to Coda-hosted Payment Page</th><th width="328.8828125">Link users to Coda-powered Webstore</th></tr></thead><tbody><tr><td>LiveOps &#x26; Loyalty</td><td><p><strong>Basic:</strong> </p><p>Focuses purely on the transaction. After checkout, the user returns to the game.</p><p></p><p>To unlock post-purchase funnel, you should publish a Coda Webstore. Your Webstore offers are displayed as soon as you launch with the relevant offers.</p></td><td><p><strong>Enhanced:</strong> </p><p>Automatically displays after-checkout LiveOps (like bonus rewards, freebies or loyalty programs) configured on your Webstore to build long-term out-of-app engagement.</p></td></tr><tr><td>Time to Market</td><td><p><strong>1 - 2 days</strong></p><p></p><p>Once you have the Codapay API key, integrate server-to-server API calls to generate a unique URL each time you send users to a web checkout.</p></td><td><p><strong>4 - 5 days</strong></p><p></p><p>Once the Webstore is live, your app simply generates a URL with specific parameters (Session Token, SKU ID, etc.) without needing an API call to generate every link.</p></td></tr><tr><td>User Experience</td><td><p>Opens a secure web payment page. </p><p></p><p>After payment, the user can be redirected directly back to the app.</p></td><td><p>Opens a Webstore express checkout page that looks and feels just like a payment page but resides on your Coda Webstore domain.<br></p><p>After payment, the user can view LiveOps offers from your Webstore &#x26; continue shopping, or can be redirected back to the app.</p></td></tr><tr><td>Fulfillment</td><td>Your server needs to handle order completion &#x26; item fulfillment upon receiving a payment success notification from Coda.</td><td>Your Webstore will handle order completion &#x26; item fulfillment, as covered by the initial Webstore setup.</td></tr><tr><td>Starting Point</td><td>Sign up on Coda Portal &#x26; activate Codapay integration to obtain a Codapay API key by following the guide in <a data-mention href="/pages/3LZq8zaG4X5CpSs54V8k">/pages/3LZq8zaG4X5CpSs54V8k</a></td><td>Sign up on Coda Portal and publish a Coda Webstore by following the guide at <a data-mention href="/pages/wkquRBA4jR5lDGd1MG3V">/pages/wkquRBA4jR5lDGd1MG3V</a></td></tr></tbody></table>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.coda.co/coda-links/overview.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.