Overview

Your Comprehensive Link-out Solution

Recent changes in Apple and Google’s guidelines in US, Japan, Brazil, and the EEA in 2025 and 2026 have made it possible for an App Store or Google Play distributed app to include links to external web destinations. This means in some regions, you can seamlessly link your users from in-app stores to complete their purchases on external websites, and unlock lower fees.

Explore our resources on Apple and Google's region-specific regulations for external links:

• Apple's Requirements for Linkout-Enabled Regions

• Google's Requirements for Linkout-Enabled Regions

Boost your profits and navigate platform changes seamlessly with Coda Links

Direct your users to a secure, branded web checkout for a streamlined experience. Whether selling coin packs, character skins, or bundles, our conversion-optimized checkout pages have you covered.

Turn Link-Outs into Out-of-App Loyalty

When paired with Coda Webstore LiveOps, Coda Links include a powerful post-purchase funnel. Capture players in your out-of-app ecosystem, and make sure they return to your most profitable channels again and again!

As your MOR, Coda also takes care of all the behind-the-scenes payment operation responsibilities, previously covered by Apple & Google:

• Tax Handling: Calculates, collects, and remits sales taxes (e.g., VAT, GST) in various jurisdictions.

• Compliance: Ensures adherence to financial regulations and standards like PCI DSS.

• Payment Settlement: Manages the collection and disbursement of funds from customers.

• Fraud Mitigation: Implements measures to detect and prevent fraudulent transactions.

• Customer Service: Handles incoming support requests

Technical Implementation Options

Choose one of the following integration paths to deploy Coda Links in your applications:

Link users to Coda-hosted Payment Page

Sign up on Coda Portal & activate a Codapay API key. Then, call our Payment API to generate unique checkout URL, which brings your user to a secure web checkout page hosted by Coda.

Link users to a Coda-powered Webstore

Setup and publish a Coda Webstore. Then use a parameterized URL to bring users to the Webstore's express checkout page.

Key Differences

	Link users to Coda-hosted Payment Page	Link users to Coda-powered Webstore
LiveOps & Loyalty	Basic: Focuses purely on the transaction. After checkout, the user returns to the game. To unlock post-purchase funnel, you should publish a Coda Webstore. Your Webstore offers are displayed as soon as you launch with the relevant offers.	Enhanced: Automatically displays after-checkout LiveOps (like bonus rewards, freebies or loyalty programs) configured on your Webstore to build long-term out-of-app engagement.
Time to Market	1 - 2 days Once you have the Codapay API key, integrate server-to-server API calls to generate a unique URL each time you send users to a web checkout.	4 - 5 days Once the Webstore is live, your app simply generates a URL with specific parameters (Session Token, SKU ID, etc.) without needing an API call to generate every link.
User Experience	Opens a secure web payment page. After payment, the user can be redirected directly back to the app.	Opens a Webstore express checkout page that looks and feels just like a payment page but resides on your Coda Webstore domain. After payment, the user can view LiveOps offers from your Webstore & continue shopping, or can be redirected back to the app.
Fulfillment	Your server needs to handle order completion & item fulfillment upon receiving a payment success notification from Coda.	Your Webstore will handle order completion & item fulfillment, as covered by the initial Webstore setup.
Starting Point	Sign up on Coda Portal & activate Codapay integration to obtain a Codapay API key by following the guide in Set up payments	Sign up on Coda Portal and publish a Coda Webstore by following the guide at Steps to Launch your Web Store