> For the complete documentation index, see [llms.txt](https://docs.coda.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coda.co/coda-links/overview/googles-requirements-for-linkout-enabled-regions.md).

# Google's Requirements for Linkout-Enabled Regions

{% hint style="warning" %}
Disclaimer: This is a high-level summary of publicly available materials as of the date of writing. Google & Apple may modify the program rules or requirements from time to time. This summary is provided by us for informational purposes only, does not constitute legal advice, and does not replace or override Google’s or Apple's official policies or program documentation. Developers should rely on Google’s and Apple's official materials as the controlling source of information.
{% endhint %}

<table data-header-hidden data-full-width="true"><thead><tr><th width="211.7109375"></th><th width="243.48046875"></th><th width="356.44921875"></th><th width="288.2265625"></th><th width="229.21484375"></th></tr></thead><tbody><tr><td><strong>Region/</strong><em><strong>Program</strong></em> </td><td><strong>Eligible apps</strong></td><td><strong>What’s allowed</strong></td><td><strong>Google's Fees on external purchases</strong></td><td><strong>Notes and references</strong></td></tr><tr><td>United States 🇺🇸  <br><em><strong>External Content Links Program (ECLP)</strong></em></td><td>All apps and games on Google Play serving users in the US (mobile and tablet)</td><td><ul><li>Developers can link users to an external website for in-app digital purchases or app downloads.</li><li>External purchase links can be offered alongside or instead of Google Play Billing.</li></ul></td><td><strong>0%</strong></td><td><a href="https://support.google.com/googleplay/android-developer/answer/16470497?hl=en">Enrolling in the external content links program for users in the US</a><br><br><a href="https://support.google.com/googleplay/android-developer/answer/15582165">4 March 2026 Update</a>: New settlement has been reached. More details expected in the coming months which might include changes in fees.</td></tr><tr><td>Japan <span data-gb-custom-inline data-tag="emoji" data-code="1f1ef-1f1f5">🇯🇵</span><br><em><strong>External Payments Program</strong></em></td><td>All apps distributed on Google Play in Japan (games and non-games), via program enrollment</td><td><ul><li>App-to-web purchases via new Google Play link-out program</li><li>In-app display of prices and promotions for web purchases</li><li>Google Play Billing and external options may coexist</li></ul></td><td><p><strong>Up to 20%</strong></p><p></p><p><em>10% for all auto-renewing subscriptions, 10% for transactions within the first $1M (USD) of total developer earnings annually for eligible developers, and 20% for all other purchases of in-app digital content.</em><br><br><em>For purchases made within 24 hours of following an external payment link.</em></p></td><td><a href="https://blog.google/company-news/inside-google/around-the-globe/google-asia/complying-with-mobile-software-competition-act/">Complying with Japan’s Mobile Software Competition Act</a><br><br><a href="https://support.google.com/googleplay/android-developer/answer/16787536?hl=en">Enrolling in the external payments program</a></td></tr><tr><td><p>EU/EEA 🇪🇺</p><p><em><strong>External Offers Program</strong></em></p></td><td>All Apps in the EEA that want to promote offers in‑app and send users outside the app (browser, other store, webview) for purchases/subscriptions</td><td>You can show in‑app promotional units and hyperlinks (‘linkouts’) that take users to your site or other destinations to purchase digital items or subscriptions</td><td><p><strong>Up to 23%</strong><br><br>Including:</p><ul><li>3% Initial Acquisition Fee on conversions within 6 months from app installation; 0% thereafter</li><li>+10% Tier 1 Ongoing Service Fee (Required)</li><li>+10% Tier 2 Ongoing Service Fee (Optional) - This tier offers advanced discovery, promotional, and re-engagement tools on Play Store</li></ul></td><td><a href="https://support.google.com/googleplay/android-developer/answer/14372887?sjid=10364463046888103323-NC">Enrolling in the external offers program</a><br><br><a href="https://support.google.com/googleplay/android-developer/answer/16505463?hl=en">Changes to the external offers program for users in the EEA</a></td></tr><tr><td><p><mark style="background-color:red;"><strong>For in-app payment, not linkout</strong></mark></p><p></p><p>EU/EEA 🇪🇺<br><em><strong>Alternative billing program</strong></em></p></td><td>Apps targeting users in the EEA that want to remove Google Play Billing entirely and use only their own billing in‑app</td><td><ul><li>You complete in‑app transactions through your own (or third‑party) billing system only</li><li>You are not allowed to offer Google Play Billing as an option in the same app</li></ul></td><td>Standard Google Play Billing fee minus 3% (e.g. 12% instead of 15%, 27% instead of 30%)</td><td><a href="https://support.google.com/googleplay/android-developer/answer/14659200?hl=en">EEA alternative‑billing program</a></td></tr><tr><td><p><mark style="background-color:red;"><strong>For in-app payment, not linkout</strong></mark></p><p></p><p>Australia <span data-gb-custom-inline data-tag="emoji" data-code="1f1e6-1f1fa">🇦🇺</span></p><p>Brazil <span data-gb-custom-inline data-tag="emoji" data-code="1f1e7-1f1f7">🇧🇷</span></p><p>Indonesia <span data-gb-custom-inline data-tag="emoji" data-code="1f1ee-1f1e9">🇮🇩</span></p><p>Japan <span data-gb-custom-inline data-tag="emoji" data-code="1f1ef-1f1f5">🇯🇵</span></p><p>South Africa <span data-gb-custom-inline data-tag="emoji" data-code="1f1ff-1f1e6">🇿🇦</span></p><p>United Kingdom </p><p>United States <span data-gb-custom-inline data-tag="emoji" data-code="1f1fa-1f1f8">🇺🇸</span></p><p>EU/EEA 🇪🇺<br><em><strong>User Choice Billing (UCB)</strong></em></p></td><td><ul><li>Non-game apps in Australia, Brazil, Indonesia, Japan, South Africa, United Kingdom, and United States</li><li>All apps in EEA, South Korea, India</li></ul></td><td>Apps can offer users a choice between Google Play Billing and an alternative in-app billing method</td><td><p>If using Google Play Billing:</p><p>15% for the first $1M/year in revenue; 30% above $1M/year</p><p></p><p>If using external billing system:</p><p>Standard Google Play service fee minus 4% (e.g. 11% instead of 15%, 26% instead of 30%)</p></td><td><a href="https://support.google.com/googleplay/android-developer/answer/13821247">User choice billing on Google Play </a></td></tr></tbody></table>


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