> For the complete documentation index, see [llms.txt](https://docs.coda.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coda.co/coda-portal/key-features/automate-price-optimization.md).

# Automate Price Optimization

## <mark style="color:purple;">What is 'Automate Price Optimization' in the Publisher Portal?</mark>

* An easy way for Publishers to set the price automation with Coda’s Publisher Portal
* Once the Publisher configures the Codashop price to be the same or less than legacy app stores, our system will monitor the prices regularly and ensure that they meet the configuration settings.

## <mark style="color:purple;">Why enable 'Automate Price Optimization' on Publisher Portal?</mark>

For all Publishers, automating Price Optimization provides the following benefits

* Maintain the price based on defined rules whenever there is a price disparity between Codashop vs legacy app stores
  * Allows you to always <mark style="color:purple;">**remain competitively priced**</mark> on Codashop which charges much lower fees than the legacy app stores.
* Receive more price optimization insights to maximize your TPV with Codashop.
  * <mark style="color:purple;">**Improve ARPU**</mark> and users’ <mark style="color:purple;">**stickiness**</mark> with the platform.
* Generate comprehensive price reports showcasing how you are growing revenues with Coda


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