Personalized Sales

Out-of-app personalization on dedicated web stores and third-party distribution channels offers partners a powerful way to enhance user engagement and drive revenue growth. With Coda’s comprehensive suite of tools, partners can deliver a uniquely tailored shopping experience using the UserSync API. This API synchronizes in-app user activity, purchase history, and identity details so that personalized offers, discounts, and exclusive SKUs can be showcased on webstores.

Key Benefits and Use Cases of Personalized Sales

1. Display In-App Nicknames

• Objective: Boost conversions by displaying users' familiar in-app names or nicknames.

• Benefit: Enhances trust and personalization, making the experience feel more engaging and recognizable.

2. Rule-based SKU Discount eligibility based on purchase history and in-app activity

• Objective: Configure rules to display specific SKU discounts based on user's purchase history and in-game activity (e.g., New user or First-time buyer).

• Benefit: Targeted discounting strategy to boost new user acquistion

3. Dynamic Surprise SKUs

• Objective: Fetch and display exclusive SKUs in real-time based on user engagement, re-engagement needs, or flash promotions.

• Benefit: Creates excitement and urgency by offering dynamically generated SKUs personalized to the user.

4. Additional Use Cases

• Re-Engagement Promotions: Trigger special offers for users who have been inactive or have not made a purchase in a while.

• VIP & High-Spender (Whale): Identify high-value or repeat customers and showcase exclusive SKUs or discounts encouraging continued spending and increased retention.

• Event-Based Personalization: Use metadata, such as the user's birthdate, to offer exclusive bonuses or discounts during special occasions

• Complementary SKUs suggestions: Recommend SKUs that complement a user's existing in-app inventory, enhancing their experience and increasing conversion rates

How Personalized Sales Works?

The UserSync API is triggered when a user logs into the Codashop/Store or enters their game/user ID. It enables two primary personalization approaches:

1. Pre-Defined Segments:

   • Partners configure special Product SKUs on the Coda Portal based on predefined user segments (e.g., first-time buyers, high spenders, level-based offers).

   • Coda shows the relevant Product SKUs based on the segment information provided by the partner during the purchase flow.

2. Dynamic Personalized SKUs:

   • Partners send real-time product SKUs based on in-game activity, allowing for a dynamic, out-of-app personalization experience.

   • The Shop displays tailored SKUs upon user login, without requiring partners to maintain SKU configurations separately on Coda Portal.