> For the complete documentation index, see [llms.txt](https://docs.coda.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coda.co/https-coda-payments.gitbook.io-zhong-wen-coda-private-technical-documentation/codashop-yu-distrubution/ge-xing-hua-xiao-shou.md).

# 个性化销售

在专属网店和第三方分销渠道上进行的应用外个性化服务，为合作伙伴提供了一种增强用户参与度和推动收入增长的有力方式。借助 Coda 全面的工具套件，合作伙伴可以利用 [UserSync API](/https-coda-payments.gitbook.io-zhong-wen-coda-private-technical-documentation/codashop-yu-distrubution/ji-cheng-zhi-nan/usersync-api-qing-qiu.md) 提供独一无二的定制购物体验。该 API 同步应用内用户活动、购买历史和身份详情，从而在网店上展示个性化优惠、折扣和独家 SKU。

## **个性化销售的主要优势及应用场景** <a href="#key-benefits-and-use-cases-of-personalized-sales" id="key-benefits-and-use-cases-of-personalized-sales"></a>

### **1. 显示应用内昵称**

* 目标：通过展示用户熟悉的应用程序内名称或昵称，提升转化率。
* 优势：增强信任感与个性化，使体验更具吸引力和辨识度。

### **2. 基于购买历史和应用程序内活动的规则化 SKU 折扣资格**

* 目标：根据用户的购买历史和游戏内活动（例如新用户或首次购买者）配置规则以显示特定的 SKU 折扣。
* 优势：针对性折扣策略促进新用户获取

### **3. 动态惊喜 SKU**

* 目标：根据用户互动、再互动需求或限时促销活动，实时获取并展示专属 SKU。
* 优势：通过提供动态生成、针对用户个性化的 SKU，激发兴趣并营造紧迫感。

### **4. 其他使用场景**

* 重新参与促销：为长时间未活跃或未进行购买的用户触发特别优惠。
* VIP 及高消费用户（鲸鱼用户）：识别高价值或重复购买客户，展示独家商品或折扣，以鼓励持续消费并提高留存率。
* 基于事件的个性化：利用用户的生日等元数据，在特殊场合提供独家奖励或折扣
* 互补 SKU 推荐：根据用户现有的应用内库存推荐互补商品，提升用户体验并增加转化率

## 个性化销售如何运作？ <a href="#how-personalized-sales-works" id="how-personalized-sales-works"></a>

当用户登录 Codashop/商店或输入其游戏/用户 ID 时，会触发 [UserSync API](/https-coda-payments.gitbook.io-zhong-wen-coda-private-technical-documentation/codashop-yu-distrubution/ji-cheng-zhi-nan/usersync-api-qing-qiu.md)。它支持主要的个性化方法：

**动态个性化 SKU：**

* 合作伙伴根据游戏内活动实时发送产品 SKU，实现动态的、应用外的个性化体验。
* 商店在用户登录时展示定制化的 SKU，无需合作伙伴在 Coda 门户上单独维护 SKU 配置。


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